For the past couple of years I have been working with colleagues from the Open University on a research project looking at the uses of commercial data for national security purposes. The project was sponsored by the Leverhulme Trust and was motivated by the observation that, increasingly, commercial organisations are asked to act on behalf … Continue reading Research project “Taking Liberties” – practitioner reports available
Author: anacanhoto
Data, not knowledge
I just saw this quote on Twitter: "A child today has more knowledge in the palm of his hands than Einstein or Darwin." I agree that tablets, smartphones and other technological devices open worlds of wonder for children, but I have to disagree that it puts knowledge in their hands. I think that the person … Continue reading Data, not knowledge
Emerging applications of social media in customer management
This week takes place the International Colloquium on Relationship Marketing (ICRM 2012), now in its 12th edition. Moira Clark, Paul Fennemore and I have a paper at this colloquium. It reports on our investigation of organisation’s emergent use of social media in customer management. We conducted 28 interviews with senior marketing executives in a broad range … Continue reading Emerging applications of social media in customer management
#poorApple
Apple's launch of the latest version of its operating system - iOS6 - has been marked by a series of technical problems. And to add insult to injury, its mapping application is so riddled with problems that is has become the target of jokes. Even a London Underground worker seems to be having fun at … Continue reading #poorApple
I am going back to school
That’s right. I am going back to the ‘learner’s seat’. I joined a course on Social Network Analysis at Coursera. I am familiar with Social Network Theory and even used it in the past, but I don’t really know how to model social networks. So, this will be a very important addition to my … Continue reading I am going back to school
Telling brand stories on social media
Digital technology is a great way of capturing and sharing the important moments in life – videos of baby’s first steps, pictures of the first day in school, a travel blog, … and QR codes in gravestones. Earlier this month, BBC news reported that a Danish gravestone manufacturer started selling plates with a QR … Continue reading Telling brand stories on social media
Digital Research 2012, Oxford
This week I am attending Digital Research 2012. It takes place in Oxford which means that I save on travelling time and expenses. Win. I am particularly interested in this conference because it brings together digital researchers from various disciplines. Looking at mentions of the conference on Twitter, for instance, I can see researchers … Continue reading Digital Research 2012, Oxford
Young consumers have (pestering) power, money and networks
Hello and apologies for the long silence. What can I say? I have been on holidays, with the family. While I planned to write a couple of posts during the holidays, our days ended up being too busy - and wi-fi access too patchy – for that to happen. During the family holidays I was … Continue reading Young consumers have (pestering) power, money and networks
One of a kind, please
At my eye appointment, today, the optometrist was intrigued by my surname and asked where I was from, originally. When I replied 'Portuguese', he said 'Ah, yes, Portuguese people...' and he proceeded to list a number of characteristics he thought Portuguese people had. Strangely, I was quite put off by that conversation and have … Continue reading One of a kind, please
Induction week for MSc Marketing students
I am putting together the induction programme for the MSc Marketing students joining us in September. There will be time to deal with the formal aspects such as enrolling students and sorting out their student cards, but I am also planning a number of sessions to help students get into the spirit of a post-graduate degree and, … Continue reading Induction week for MSc Marketing students
Ana Canhoto 