The style and appearance of the space where the service is delivered (including online space) is highly consequential for: Facilitating the service encounter and enhancing productivity Signalling quality, and positioning the brand Reinforcing the value proposition, and Shaping customers’ (and employees’) feelings and behaviours in the space For instance, warm colours are energising, while cool … Continue reading Guest talk: Jacob Thundil, MBE; Founder & MD Cocofina