Guest talk: Jacob Thundil, MBE; Founder & MD Cocofina

The style and appearance of the space where the service is delivered (including online space) is highly consequential for: Facilitating the service encounter and enhancing productivitySignalling quality, and positioning the brandReinforcing the value proposition, andShaping customers’ (and employees’) feelings and behaviours in the space For instance, warm colours are energising, while cool colours are calming. … Continue reading Guest talk: Jacob Thundil, MBE; Founder & MD Cocofina

Guest talk: Brian Bartolo, Director of Sales and Marketing

Service providers usually have fixed capacity. For instance, there are only so many people that can safely travel on a given flight; so many haircuts that can be done in a day; or so many meals that can be served at a time. On the other hand, interest in that service (i.e., the demand) tends … Continue reading Guest talk: Brian Bartolo, Director of Sales and Marketing

Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist

This week, Ms Yekemi Otaru joined my Services Marketing class to talk about how she combats the pricing and competitive pressures faced by her marketing agency. Yekemi is an entrepreneur and owner of Doqaru Limited. She is also a B2B Sales & Marketing Strategist, and a Bestselling Author about social media in the business to … Continue reading Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist

December 2014 and January 2015 round-up

At the end of December, I was travelling and had limited access to the Internet. So, I decided not to write my usual monthly 'round up' post. Nonetheless, I still took the time to reflect on how the month had gone; and, afterwards, on how 2014 had gone, and I was stricken by the difference. … Continue reading December 2014 and January 2015 round-up