Which branded tweets get most retweets?

Researchers at Western Sydney University in Australia – Alena Soboleva, Suzan Burton, Girijasankar Mallik and Aila Khan – have analysed the characteristics of branded tweets that get the most retweets. They collected tweets posted by the leading brands in the automotive, the luxury and the fast moving consumer goods (FMCG) industries, and adjusted for factors … Continue reading Which branded tweets get most retweets?

The drivers of word of mouth are: them, you and it

Word of mouth (WoM) is important for all organisations. It is the main source of new business for small and medium enterprises. It is key for the success of niche products, as well as mass market products.   So, we really need to understand what drives WoM, don’t you think?   Based on my work and … Continue reading The drivers of word of mouth are: them, you and it