About emojis

Yesterday (July 17th) was, apparently, World Emoji Day. Why? Because the emoji symbol for calendar shows the date July 17th (which, in turn, is based on the logo for Apple’s Calendar app).   According to website Today Translations: Whilst really taking off in 2011 when Apple first offered its users the ability to send emojis on … Continue reading About emojis

Using emojis in marketing can backfire

According to a study conducted by Professor Vyv Evans for Talk Talk, 80% of UK people use emojis to communicate, with 40% saying that they had sent messages using only the famous icons. Emoji, the study claims, is the ‘fastest growing new language’.   Unsurprisingly, some brands have embraced the emoji trend, and started using … Continue reading Using emojis in marketing can backfire