Pitfalls to avoid when using hashtags in marketing campaigns

Last week marked the 10th anniversary of the Twitter hashtag, which consists of adding the hash symbol (#) to a word or phrase. The hashtag permeated popular culture as a way of organising conversations around a theme or event (e.g., #eclipse20017), or emphasising aspects of a conversation.   Unsurprisingly, marketers have jumped on the bandwagon, … Continue reading Pitfalls to avoid when using hashtags in marketing campaigns