Should gyms be fun or hardwork?

I am quite annoyed with myself.   You see, I usually pride myself of seeing through tempting packaging or sales deals, and base my purchase decisions on the product and its value for me, more than anything else.     Yet, here I am, very foolishly mourning the fact that the gym that I usually … Continue reading Should gyms be fun or hardwork?

Want feedback? Ask your customers… or maybe not

A trip to the gym last weekend resulted in an unexpected market research lesson, which I talked about on Snapchat*:   Our usual instructor had been away on the previous weekend, and had been temporarily replaced by somebody else. This one had a very peculiar style – ‘though love’, if you wish. He kept telling … Continue reading Want feedback? Ask your customers… or maybe not