Parents and young people as consumers

This past weekend was Mother’s Day in the UK. The date prompted me to read a paper that has been sitting on my “to read” list for a while: Stella Minahan and Patricia Huddleston’s “Shopping with mum – mother and daughter consumer socialization”.  The paper interviewed 30 young women aged 20 to 22 years old … Continue reading Parents and young people as consumers

Use of screens among young children

Since today is World Television Day (yes, there really is a day for everything!), I thought that I would share with you some findings from the report “The Common Sense Census: Media Use By Kids Age Zero To Eight’, looking at media use by young children in the US. You can access the report here. … Continue reading Use of screens among young children