Parents and young people as consumers

This past weekend was Mother’s Day in the UK. The date prompted me to read a paper that has been sitting on my “to read” list for a while: Stella Minahan and Patricia Huddleston’s “Shopping with mum – mother and daughter consumer socialization”.  The paper interviewed 30 young women aged 20 to 22 years old … Continue reading Parents and young people as consumers

Young Saudi females and their smartphones

That picture of a 13 year old’s mobile home screen reminded me of a really interesting paper written by Sunila Lobo and Silvia Elaluf-Calderwood (who is a whizz about all things mobile) on how young female Saudis use their smartphones. The paper is available here, though, unfortunately, it is behind a paywall.   The research … Continue reading Young Saudi females and their smartphones