Hard evidence that social media activity helps the bottom line

Social media activity can improve brand perceptions and customer service, but does it translate into more sales and profitability? That is the question that I am often asked. So, I was very pleased to come across two studies, recently, which measured exactly that. Here is a very brief overview of these two studies, and what … Continue reading Hard evidence that social media activity helps the bottom line

Here we go, again. The sales!

Ah, the sales season. I have a love-hate relationship with the sales season. Very occasionally I will be very pleased with something that I got on sales. But, overall, it is a depressing time, when otherwise bright people make the silliest of purchase decisions (me included). Here are some of the most common tricks used … Continue reading Here we go, again. The sales!