It’s that time of the year when I am supervising dissertation projects. And, again, I find myself clarifying the difference between three terms that often get confused and wrongly used as synonyms: Social media marketing (SMM), user generated content (UGC) and electronic word of mouth (eWoM). So, I ended up creating this table for my … Continue reading Social media marketing vs User generated content vs Electronic word of mouth – Crib sheet
Tag: UGC
Three steps to spot brewing social media crises
User generated content (UGC), like tweets, blogs or videos, which criticise brands, can spread widely and quickly. If marketing managers leave these conversations unattended, they can go viral, and threaten the brands; whereas handling the negative UGC will reassure other customers (including potential ones) that the company listens, cares and is in control. So, brands … Continue reading Three steps to spot brewing social media crises
Ana Canhoto 