10 amazing tweeps I met in 10 years of Twitter

Twitter turned 10 years old, and I, like many others, have been reflecting on what it means to me. Twitter tells me that I joined it in July 2008. I remember the day, vividly. I was following a thread on an online forum, where academics were sharing experiences of using Second Life, Facebook, Twitter, … Continue reading 10 amazing tweeps I met in 10 years of Twitter

Should marketers create gender targeted products?

I saw the question in the title of this blog post on a professional discussion forum. Here is my reply. As a marketer, the obvious answer is to give your customers what they want. If they want differentiated products, differentiate. If they don’t, then offer gender neutral products. For instance, due to social conventions, … Continue reading Should marketers create gender targeted products?