Today, a marketing lesson from the kiddo:   What he is talking about, here, is the role of smell as a stimulus. Smell (and other stimuli like colour, temperature, or sounds) can create an affective response in shoppers. This can either be a direct emotional reaction to the stimulus (e.g., the smell makes us feel hungry); or … Continue reading Oh, don’t you love the smell of 2-Acetyl-1-pyrroline?