When does customisation increase customer satisfaction – or my curtains’ challenge

Customisation is one of those marketing ideas that look great in theory but don’t always work in practice.   The benefits of customisation include: For the firm: For the customer: Savings on product development time and costs Customer insight Access to certain skills Customer satisfaction Ability to charge higher prices Functional benefits – e.g., getting … Continue reading When does customisation increase customer satisfaction – or my curtains’ challenge