Some thoughts on Artificial Intelligence, and what it means for marketing

I am preparing for a workshop on the topic of Artificial Intelligence in Marketing, and what it means for the field. These are some initial thoughts that I penned for this workshop. What is Artificial Intelligence (AI)? The term AI refers to any technological assemblage that can collect inputs from the environment (e.g., through sensors), … Continue reading Some thoughts on Artificial Intelligence, and what it means for marketing

Tay, the Turing test, and us

Yesterday (March 24th, 2016), Microsoft launched Tay, an artificial intelligent chat bot developed by Microsoft's Technology and Research and Bing teams to experiment with and conduct research on conversational understanding. Tay is designed to engage and entertain people where they connect with each other online through casual and playful conversation. The more you chat with … Continue reading Tay, the Turing test, and us