New paper: Content Creators at a Crossroads with Decentralised Social Media

Social media platforms and content creators benefit each other: social media platforms depend on the content made by creators, while creators rely on these platforms to share their content, expand their audience, and… make money. However, some content creators argue that mainstream, centralised social media (CSM) platforms like Facebook or Twitter have too much power … Continue reading New paper: Content Creators at a Crossroads with Decentralised Social Media

LLMs need to be more kale

A couple of weeks ago, Gary Marcus’s newsletter flagged a company (Inqwire) that had a statement on their frontpage, stating that they do not use LLMs*, and adding that they do not pretend to be using humans when they use chatbots. Inqwire’s positioning is the complete opposite of pseudo-AI, in which companies sell certain services (e.g., … Continue reading LLMs need to be more kale

Researching and shaping the future of AI-Powered Service Interactions

Last month, I had the honour of delivering a keynote talk, at the Digital Marketing Colloquium, on the topic of “Researching and shaping the future of AI-Powered Service Interactions”. I explored the challenges and opportunities of doing research in this field, driven by a question that a colleague asked me back in 2018, and which has informed … Continue reading Researching and shaping the future of AI-Powered Service Interactions

The AI Dancefloor revisited: adoption of Generative AI

Venture capital firm Andreessen Horowitz (AZ) shared insights from interviews and surveys that they conducted with Fortune 500 companies about adoption of Generative AI. While we need to treat the AZ findings with care, because the company did not disclose details of the methodology and has vested interests in the information shared, the article still provides … Continue reading The AI Dancefloor revisited: adoption of Generative AI

[Miscellany] IWD 2024: Women spies, Barbie v Oscars, and online gender harassment

In honour of International Women’s Day 2024, I thought I would share with you the links to three really interesting stories about women. 1 The secret lives of MI6’s women spies A FT Weekend podcast episode about what it’s like for women to work in espionage.  It discusses how difficult it is to be taken … Continue reading [Miscellany] IWD 2024: Women spies, Barbie v Oscars, and online gender harassment

February 2024 round-up

February is one of my favourite months of the year: the days are visibly getting lighter, the flowers are coming through, and… it’s my birthday. What’s not to like? This month’s productivity was a bit disrupted due to health issues in the family, and technical problems. Still, I managed to tick off various items from … Continue reading February 2024 round-up

Accountability for chatbot errors: Air Canada’s legal battle

When Air Canada’s chatbot gave wrong information to a customer, and the customer complained, the airline argued that it was not responsible for the chatbot’s mistakes. They tried to get away from honouring the wrong information provided by the chatbot, saying that the customer should have consulted the company’s website instead. Canadian courts disagreed, and … Continue reading Accountability for chatbot errors: Air Canada’s legal battle