Phones in restaurants. Yay or Nay?

A pub in the Welsh town of Wrexham is offering 25% off the food bill to customers who lock their phones away, during their meal. The move, it is argued, is an attempt to get customers to “concentrate solely on one another and the fun night out they are having", according to the article on … Continue reading Phones in restaurants. Yay or Nay?

Are Robots taking too big a byte out of our workforce?

The teen has been working on a school project about the impact of Artificial Intelligence (AI) on jobs. As part of that, she reached out to several experts, and has interviewed three of them. Here is the link to the podcast that she produced, as a result.   Highlights include: 0:15 Statistics on jobs vulnerable to … Continue reading Are Robots taking too big a byte out of our workforce?

What UK teenagers spend their money on

The Office for National Statistics has published some information on children’s spending (i.e., where children spend their money, and how much), here and here.   The data reveals that teenage girls (13 to 15 years old) spend an average of £20.20 a week, whereas teenage boys spend an average of £17.30 a week. That’s nearly … Continue reading What UK teenagers spend their money on

Why is Unilever having second thoughts about advertising on Facebook?

Unilever’s chief marketing officer, Keith Weed, has said that the company might stop advertising on Facebook and other online platforms. This announcement goes against the trend in advertisement spend, as more and more companies are looking at online platforms as a cost-effective way of communicating with their customers. Online social networks (OSNs) – like Facebook … Continue reading Why is Unilever having second thoughts about advertising on Facebook?

Three essential podcasts for marketers in a hurry (and really busy marketing students)

I am a big fan of podcasts. They are a great way of learning about a broad range of topics or, conversely, of staying informed about a particular topic. And they are perfect for those of us who want to learn more, but feel that they are already spending too much time in front of … Continue reading Three essential podcasts for marketers in a hurry (and really busy marketing students)

When the firm’s customer is the public’s enemy

Sometimes, good customers do bad things. I mean, they do things that are good for the business, but which may have negative consequences for the wider public. In those cases, the government may intervene and demand that the firm acts in a way that meet the government’s goals (regarding the public good) but which runs contrary … Continue reading When the firm’s customer is the public’s enemy