I was preparing a short article, and found a quote on the Financial Times that I really wanted to cite. So, I selected the paragraph in question, and copied it. Then, I pasted the excerpt into a word document. When I re-read it, I found the following sentences, at the end of the section that … Continue reading Please do not cut and paste this article
Tag: Influence
Social influence: the question of quantity vs quality
Still thinking about contagion. I was talking with a friend recently about online influence. In particular, whether - or to what extent - social media influence translates into real world behaviour. You know, things like raising funds through your online social network and blog readers. That conversation reminded me of a study by … Continue reading Social influence: the question of quantity vs quality
Social media influencer – beyond the badge
A colleague drew my attention to Alice Marwick’s work on social media influence, and, while I was searching on the topic, I came across the video of a really interesting talk that she delivered at the Berkman Center for Internet and Society. In this talk, Alice reports on a 3-year study of Silicon Valley entrepreneurs and Internet celebrities. … Continue reading Social media influencer – beyond the badge
A new type of marketing celebrity: common people
Sainsbury’s has a long tradition of using celebrities to help promote their products, from pilot Amy Johnson in the 1930s to celebrity chef Jamie Oliver in 2000. And, now, Sainsbury’s is once again reaching out to celebrities. Not one, but four. And there isn’t a TV actress, a sport professional or a pop star in … Continue reading A new type of marketing celebrity: common people
Effect of blog articles on attitude and intention to purchase
This post reports on research looking at the impact of blogs and magazine articles on consumers’ attitude towards a brand, and on their intentions to purchase. Sometimes you choose a topic to write about. Other times, though, it really feels like it is the topic that chooses you. That’s what happened this time. I was … Continue reading Effect of blog articles on attitude and intention to purchase
Ana Canhoto 