Joss Winn and I delivered a session on “Using Generative AI to Produce and Analysing Qualitative Data”, as part of the SeNSS/ SENSS doctoral training partnership’s Generative AI in research scholar series. In this session, we explored: The role of Generative AI in developing interview questions The potential of Generative AI for conducting interviews Approaches … Continue reading Using Generative AI to Produce and Analysing Qualitative Data (video)
Category: Teaching and programme administration
Helpful resources for generative AI newbies in academia
If you are an academic (including a PhD student) curious about the potential of generative AI (GenAI) in a university context, but not sure where to start, here are some helpful resources. About the technology Research shows that understanding GenAIs’ strengths and weaknesses is crucial to enable a critical approach to its use. So, my first set … Continue reading Helpful resources for generative AI newbies in academia
Conversations with Chat GPT: Convention over linguistic rules
While I warmly encourage everyone to get familiar with generative AI, I often suggest that they use it mostly for purposes where it doesn’t matter if the answer is correct or not. If one must use it in a context where accuracy matters, then I suggest using it only when we know the answer and can … Continue reading Conversations with Chat GPT: Convention over linguistic rules
Introduction to generative AI for PhD students (slides + video)
Earlier this month, I ran a brief “introduction to generative AI” session for PhD students and post-docs enrolled in the SeNSS/ SENSS doctoral training partnership. Here are the slides used in the session, and the video recording. https://www.slideshare.net/slideshow/introduction-to-generative-ai-for-phd-students/276734708 Introduction to generative AI for PhD students from Ana Canhoto The session drew on my socio-technical framework for … Continue reading Introduction to generative AI for PhD students (slides + video)
Outline for my AI literacy training session, for early career researchers
The development of AI skills (and generative AI, as part of that) is likely to have a major impact in the employability and professional success of early career graduates, both directly (i.e., in the form of demonstrated ability to use these tools) and indirectly (e.g., through impact on productivity). As such, I am developing an … Continue reading Outline for my AI literacy training session, for early career researchers
Open Call to managers and to business researchers: your testimonials and suggestions, for my Research Methods module, please
Inspired by my colleague Chirantan Chatterjee, I am making an #OpenCall for suggestions of resources for my Research Methods module, which is starting this week. Over 11 weeks, 96 MSc Management students will be exploring the relevance of research for managers, and how to plan and execute a research project. The first assessment is a mini literature … Continue reading Open Call to managers and to business researchers: your testimonials and suggestions, for my Research Methods module, please
A framework to decide whether and how to use generative AI chatbots
Since the early days of Open AI’s release of ChatGPT 3.5, many voices have alerted to the fact that, while generative AI tools produce very convincing answers, they are also prone to making up information. This propensity is referred to as hallucination. Concerns over generative AI’s propensity for hallucination are almost as prevalent as enthusiasm for … Continue reading A framework to decide whether and how to use generative AI chatbots
Developing professionals for the digital era
In the discussion about the paper “A Heteronomous Consumer Romance”, for the Tell Me a Story podcast, Mike Molesworth (who authored that paper) reflected on how the job of a marketer has changed as a result of the digitalisation of consumption. It’s a topic that Lee Quinn, Sally Dibb, Lyndon Simkin, Mathew Analogbei and I also discussed in the paper “Troubled Waters: The … Continue reading Developing professionals for the digital era
AI in Marketing – slide set from introductory workshop
About a year ago, I delivered an introductory workshop to students of the MSc AI Strategy, about the role of Artificial Intelligence in Marketing. Recently, a colleague (from a different field) was asking me for an overview on this topic, and I shared this slide set with her. She said that it had been really … Continue reading AI in Marketing – slide set from introductory workshop
ChatGPT and university education – the opportunity, the challenge and the breakthrough
Image created using Dall-E Like it or not, ChatGPT and other forms of generative conversational AI are here to stay. Last weekend, John Naughton, writing in the Guardian, compared ChatGPT to Excel*, noting that “[Excel] went from being an intriguing but useful augmentation of human capabilities to being a mundane accessory”. It would never occur to current … Continue reading ChatGPT and university education – the opportunity, the challenge and the breakthrough
Ana Canhoto 