New office and pre-reading list for MSc Marketing

While I was at the Academy of Marketing conference, last week, the lovely people of the logistics team moved all my books, folders, etc to my new office. They even put the books back on the shelves. This has got to be easiest office move I have ever had... and I had a few. Now, … Continue reading New office and pre-reading list for MSc Marketing

Computers: getting under your skin?

I have recently participated in the annual conference of the Academy of Marketing, which this year took place in Southampton. The conference was kick-started by Charles Hofacker, Professor of Marketing at Florida State University. The keynote speaker noted that, over time, computers have moved closer and closer to the user. For instance, he recalled that, … Continue reading Computers: getting under your skin?

#followfriday: @vanessasilva

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. In addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy! Vanessa is a graphic designer based in Lisbon, Portugal. She tweets about … Continue reading #followfriday: @vanessasilva

Oxford Brookes University recruiting participants for research study

I am not directly involved in this research study, but I thought it might interest some of you. If you would like to join the study, or know more, please contact Peter Lugosi on plugosi@brookes.ac.uk. The description below has been copied from an advert in Brookes's research mailing list. TITLE: Recruiting mothers, fathers and carers who take … Continue reading Oxford Brookes University recruiting participants for research study

‘Minority Report’: the future vs. the present of profiling

It has been 10 years since the release of the film Minority Report. It depicts a future where police can predict (and, thus, prevent) crime. When I went grocery shopping recently, I saw the DVD on sale and couldn’t resist getting a copy. In my mind, this film is very much related to my own … Continue reading ‘Minority Report’: the future vs. the present of profiling

Research Project: The role of social media in customer service

Social media users increasingly talk online about their consumption experiences – good and bad. Such comments can influence other buyers’ purchase decisions, are a source of insight for the firm and represent a service recovery opportunity. Yet, numerous examples show that, when handled poorly, online customer feedback can degenerate into public relations nightmares and produce … Continue reading Research Project: The role of social media in customer service

Using Twitter in Higher Education

This academic year, I ran a pilot study exploring the use of social networks in post-graduate teaching. This post provides a brief overview of the project and of the main findings, as recently presented at the Brookes-Burgundy’s 3rd joint research conference. This was a small study – it ran over a very limited time and … Continue reading Using Twitter in Higher Education

I’ve got news for you

Well, it’s official. So, I am delighted to share the news with you: From July, I am taking on the role of academic lead for the Masters programme(s) in Marketing at Oxford Brookes University. I am really excited about the role. I feel that it complements my anti-resume very nicely because it puts me in … Continue reading I’ve got news for you

Six Layers of Digital Divide

Last month, I had the amazing opportunity to meet Mark Schaefer in person. He delivered a talk at Oxford Brookes University and generously answered our many, many questions about the future of digital, and the impact for individuals and organisations. I created an article over at Storify about the first part of that talk. It … Continue reading Six Layers of Digital Divide

I don’t need a volcano

It was Thursday. My 4 year old was telling me about this volcano experiment they had done at school. He was so excited he kept tripping over his words - ‘brought’ became ‘branged’ and singulars and plurals were all over the place. His eyes smiled at the memory of ‘lava’ spewing out of the volcano. … Continue reading I don’t need a volcano