April 2016 round-up

It’s Spring, there are flowers peeking everywhere… ... and snow. That’s right. It snowed. At least it melted quickly. I am so ready for warm weather…   Here are my highlights for April. Tell me yours, in the comments below.   Researching The panel proposal that I was working on last month was rejected. But … Continue reading April 2016 round-up

Studying sentiment on Twitter is… complicated

Emotions are key to explain and anticipate consumer behaviour, and sentiment analysis offers marketers a way of measuring and summarising those emotions. Emotions displayed on social media conversations, in particular, are very appealing for research, as these platforms offer many opportunities to listen to the conversations in real time, with minimum disruption for the individuals … Continue reading Studying sentiment on Twitter is… complicated

April 2015 round-up

April is high up on my list of months that just flew by. Seriously, where did the last 30 days go? April was also a month of contrasts: highs and lows, fast and slow, noise and silence… It was a month that gave me a lot to think about, as I was preparing my monthly … Continue reading April 2015 round-up

March 2015 round-up

Spring is here (at least officially), I had one journal and three conference papers accepted, and our lovely friends SP have visited us. So, all in all, the month is ending on a high note. And if it is true that 50% of my sabbatical is now gone :-(, it is also the case that … Continue reading March 2015 round-up

June round-up

June was a very weird month. Following some health problems, I had to take time off at the start of the month. Really off –the  ‘not-even-reading-a-book-kind-of- being-off' off.   That means that I failed to achieve most of the things on my To Do list. Still, there were some highlights during the month.   Researching … Continue reading June round-up

Challenges of using social media in target marketing

I wrote before about the findings from research conducted by myself, Moira Clark and Paul Fennemore on how social media enables organisations to obtain very detailed insight about markets and target customers, and to deliver tailored propositions. However, at the moment, there are still a number of challenges preventing organisations from achieving the potential value … Continue reading Challenges of using social media in target marketing