Product testing the Valium way

An opinion piece on the New York Times earlier this month described how marketers helped popularise the use of psychoactive drugs in 1960s’ America. Robin M Henig wrote: "How did Roche convince physicians that it was O.K. to offer their patients a bottled form of serenity? How did the physicians persuade their patients? And how … Continue reading Product testing the Valium way

Effect of blog articles on attitude and intention to purchase

This post reports on research looking at the impact of blogs and magazine articles on consumers’ attitude towards a brand, and on their intentions to purchase. Sometimes you choose a topic to write about. Other times, though, it really feels like it is the topic that chooses you. That’s what happened this time. I was … Continue reading Effect of blog articles on attitude and intention to purchase

A Behavioural Primer for Social Media Marketers

In a talk to MSc eMarketing students at Oxford Brookes University, Paul Fennemore defended that any Social Media strategist needs to master certain aspects of human behaviour if they are to make informed choices. This post explains, in very basic terms, 6 such key drivers: altruism, hedonism, homophily, memetics, narcissism and tribalism. Social Media may … Continue reading A Behavioural Primer for Social Media Marketers

What others do and say

We have been looking at schools for our youngest. It is not an easy task; even if you have been there before; and even if the child in question is just a few years old. At least, I know that I am not alone (minus the gifted part). In the process, we considered ‘product characteristics’ … Continue reading What others do and say