Presenting my research on developing customer profiles

I am at Lancaster University, for the Management Learning conference. First impressions so far are great: a friendly group, and I even met another marketer 😉 I am presenting tomorrow morning on my research into how organisations develop profiles of their customers. My experience is that different employees presented with the same data set about a … Continue reading Presenting my research on developing customer profiles

Research project: customer data in the digital age

** UPDATE: this project is now completed ** I have wonderful news to share with you. A team that I have been working with has just secured funding for a research project looking at ‘Collecting and using customer data in the digital age’. The project examines the issues faced by managers when using digital data and sophisticated methodologies … Continue reading Research project: customer data in the digital age

Research project “Taking Liberties” – practitioner reports available

For the past couple of years I have been working with colleagues from the Open University on a research project looking at the uses of commercial data for national security purposes. The project was sponsored by the Leverhulme Trust and was motivated by the observation that, increasingly, commercial organisations are asked to act on behalf … Continue reading Research project “Taking Liberties” – practitioner reports available