Apple Watch Series 4 will appeal to older customers; and that is a great marketing move

At its latest event, on 12thSeptember 2018, Apple announced a new version of its smartwatch. The Apple Watch Series 4 includes features such as a display that has 30% more usable space than the previous versions, a fall detection mechanism which sends out an alert if the user remains immobile after the suspected fall, and … Continue reading Apple Watch Series 4 will appeal to older customers; and that is a great marketing move

From Facebook likes and Internet of Things, to insurance premiums

Last week, the news broke that Admiral car insurance planned to launch a new product aimed at new drivers, firstcarquote, whereby policy holders could get rebates on their annual premium, based on their social media activity.   The Guardian reported that: Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for … Continue reading From Facebook likes and Internet of Things, to insurance premiums