Three ways the Internet can help gather consumer insight

The Internet is a promising source of consumer insight. Data can be collected in real time; we do not need to interrupt consumers with our pesky phone calls or street surveys; and we may even be able to get access to certain segments of the population not reachable via traditional surveys. Here are three ways … Continue reading Three ways the Internet can help gather consumer insight

Credibility of online reviews typed on a mobile vs on a desktop

When our family travels to a new place, we usually get restaurant recommendations from friends who have been there before; we check Lonely Planet tour guides; or, we look at the reviews on Google maps.   Have you ever used Google maps for local recommendations?   We only started using it recently. But, so far … Continue reading Credibility of online reviews typed on a mobile vs on a desktop