Oh, I love this – it is a screenshot of this man’s 13 year old daughter’s iPhone home screen. Within easy reach are:
- Text messaging
- Web browser
Less accessible (i.e., tucked away within a folder) are:
And nowhere to be seen:
- and… Phone!
I suspect this reflects the mobile habits of many teens. It certainly reflects my teen’s (except, maybe, for Snapchat), who would happily do without her iPhone, but will not leave home the room without her iPod.
Some thoughts that this screenshot inspired in me, in relation to marketing to this group of consumers, include:
- Who needs a phone, anyway? – This group wants web-enabled mobile devices, not phones;
- Show me, don’t tell me – Images are key in how this age group experiences the world, makes sense of their experiences, and interacts with each other;
- Do you really want me to like your Facebook page? – If you target this age group, your days of feeling frustrated with Facebook and how it makes life difficult for you may be over sooner rather than later. Hooray;
- Emoticons everywhere – These little drawings can pack a lot of meaning and really enhance communication in this era of small screens and limited characters. If we are mining social media data for customer insight, we need to find a way of including emoticons in our analysis.
What else did you find interesting in this snapshot of a teen’s mobile?