Three ways the Internet can help gather consumer insight

The Internet is a promising source of consumer insight. Data can be collected in real time; we do not need to interrupt consumers with our pesky phone calls or street surveys; and we may even be able to get access to certain segments of the population not reachable via traditional surveys. Here are three ways … Continue reading Three ways the Internet can help gather consumer insight

[Miscellany] Customer reviews, GDPR fines and musings on graduation

Stick the film, then post a photo I have recently ordered some black out film for a window that lets in too much light during the night. There are 12 steps in the instructions, starting with cleaning the window, all the way down to… taking a photo and posting it with a review, online.   … Continue reading [Miscellany] Customer reviews, GDPR fines and musings on graduation

Huawei customers more likely to endorse the brand than Apple ones. So what?

Market research recently published by Globalwebindex shows that Huawei customers were the most likely, among technology users, to recommend the brand to others. Should competitors like Samsung or Apple worry?   No.   And why not?   Because when it comes to the impact of word of mouth on consumer behaviour volume of word mouth … Continue reading Huawei customers more likely to endorse the brand than Apple ones. So what?