When our family travels to a new place, we usually get restaurant recommendations from friends who have been there before; we check Lonely Planet tour guides; or, we look at the reviews on Google maps. Have you ever used Google maps for local recommendations? We only started using it recently. But, so far … Continue reading Credibility of online reviews typed on a mobile vs on a desktop
Tag: heuristics
Knowing when you can trust your gut
Working in digital marketing, you probably have situations where you have to make a decision, even though you really wish that you could collect additional data. Maybe you want to find a few examples of successful content ignition from your own market, rather than from another market that is only somehow related. Or you … Continue reading Knowing when you can trust your gut
Ana Canhoto 