In the aftermath of the incident where two black men were accused of trespassing and arrested, Starbucks announced that it would close 8,000 of its US-based stores for race-sensitivity training. Unsurprisingly, some members of the public took to Twitter to comment on this decision. For instance: Less predictably, perhaps, Starbucks engaged with the … Continue reading Starbucks is dealing with its social media crisis one tweet at a time
Tag: Social Media crisis
On irony and sentiment analysis: Samsung Galaxy is A-OK
Samsung is living a marketing nightmare with its Galaxy Note 7 phone. After several reports of the phone overheating and catching fire, the company had to issue a global recall. And, as if that was not enough, the phone’s replacements have reportedly been catching fire, too. So much so, that the company has, now, stopped … Continue reading On irony and sentiment analysis: Samsung Galaxy is A-OK
Three steps to spot brewing social media crises
User generated content (UGC), like tweets, blogs or videos, which criticise brands, can spread widely and quickly. If marketing managers leave these conversations unattended, they can go viral, and threaten the brands; whereas handling the negative UGC will reassure other customers (including potential ones) that the company listens, cares and is in control. So, brands … Continue reading Three steps to spot brewing social media crises
October 2015 round up
October was busy. Very busy. This included a lot of firefighting, which I tend to find very draining. My #5pm pictures show that I spent a lot of time at my desk. But, unfortunately, only a minority of that time was spent on writing or, for that matter, on anything remotely related to research. Instead, my month … Continue reading October 2015 round up
August 2015 round-up
This is a cliché but… where, oh where, did the summer go? I can’t believe that the semester starts again in a couple of weeks’ time. I really am not ready! Looking back at my #5pm pictures, there were a lot of paper sorting, computer time and coffee drinking this month. If I had to … Continue reading August 2015 round-up
Ana Canhoto 