Video: Digitalisation of SMEs

When I was at Oxford Brookes University, I worked on a project about the digitalisation of small and medium businesses (SMEs). We looked at how these businesses were using digital technologies, and which factors supported the successful adoption and depletion of these technologies.

 

This was a project developed with Drs. Sarah Quinton, Rebecca Pera, Tribikram Budhathoki and Sebastian Molinillo, and which included a survey of small and medium businesses in four different countries (Ireland, Italy, Spain and the UK), and across five different industry sectors (agriculture, manufacturing, tourism/leisure, retail, and professional services), over the Spring and Summer of 2016.

 

The report with the findings of that survey is available here, while this video covers some of those findings:

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