New paper: Marketing Education in the Age of Generative AI

One of my colleagues has completely redesigned their module. Generative AI is now central to every workshop and even assessment, with the aim of preparing students are ready for a job market that increasingly demands generative AI skills. In contrast, another colleague started using in-class assessment, with pen and paper, to ensure assessment integrity. These … Continue reading New paper: Marketing Education in the Age of Generative AI

Does blogging still make sense in the age of generative AI?

In the 15 years since I set up this blog, the blogging landscape has changed dramatically. And, now, generative AI is throwing yet another spanner in the works. So, on this blog anniversary, I find myself asking: Does it still make sense to keep a personal blog, as an academic? Photo by Phil Hearing on Unsplash Technological changes … Continue reading Does blogging still make sense in the age of generative AI?

Recent publications #8

Here is my regular(ish) update on the key research outputs published in the last year or so. As always, I welcome readers who want to reach out to discuss any aspects of this work, or opportunities to collaborate. Journal articles Canhoto, A.I., Manika, D., Wainwright, E. & Holder, D.-M. (2025), The impact of technology: how … Continue reading Recent publications #8

November 2025 round-up

November brought shoulder injuries, fractured fingers, and medical appointments galore (fortunately, not for me). But, on a more positive note, the Christmas tree is up. It feels like the older the kids get, the earlier the tree goes up, which is very much the opposite of what I thought would happen! The kiddo and the … Continue reading November 2025 round-up

Why Influencer Marketing Roles Are Rising While Creative Jobs Are Declining

A recent analysis of nearly 180 million global job postings from 2023 to 2025, by Henley Wing Chiu at Bloomberry, reveals an interesting split in labour market trends. Execution-focused, creative jobs are experiencing steep declines. For instance, in the two years covered by this analysis, computer graphic artist roles are down by 33%, writer roles … Continue reading Why Influencer Marketing Roles Are Rising While Creative Jobs Are Declining

The global footprint of generative AI

Recently, I came across the Cartography of Generative AI, a fabulous resource created by the Estampa group. Image source: https://cartography-of-generative-ai.net This resource shows how chatbots and other gen Ai interfaces are part of a dense, intricate and vast global system of physical resources, human labour, data flows, and economic structures. The right area of graph … Continue reading The global footprint of generative AI

Key points from OECD’s report on Generative AI and SMEs

A new report from the OECD sheds light on how more than 5,000 small and medium-sized enterprises (SMEs) across seven countries (Austria, Canada, Germany, Ireland, Japan, Korea, and the UK) are engaging with generative AI. This is an important report because while SMEs form the backbone of most economies, much of the of the discussion … Continue reading Key points from OECD’s report on Generative AI and SMEs

October 2025 round-up

I have fully embraced Autumn, this month, with soups, walks on crunchy leaves, and, of course, Halloween celebrations. Oh, and I was interviewed by the BBC, on the use of AI-generated images for scams. Research I joined a group at Sussex, preparing a funding application to create a doctoral centre. And, at the end of … Continue reading October 2025 round-up

The Rise of AI-Enhanced Scams — and How to Protect Yourself

I was recently interviewed by the BBC about the use of AI-generated images in scam websites. The story followed reports that a small jeweller was being inundated with calls and emails from customers mistaking her legitimate business (Scarlett Jewellery) for a scam website with a very similar name (Scarlett Jewels). One of the features of … Continue reading The Rise of AI-Enhanced Scams — and How to Protect Yourself

The role of emotions in B2B marketing

We often assume that emotions play little to no role in business-to-business (B2B) relationships. Rather, decisions in a B2B context are deemed to be purely rational, and to follow a complex process with multiple decision makers. Yet, a metanalysis of research on this topic, conducted by Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen and … Continue reading The role of emotions in B2B marketing