Author: anacanhoto

Recent publications #8

Here is my regular(ish) update on the key research outputs published in the last year or so. As always, I welcome readers who want to reach out to discuss any aspects of this work, or opportunities to collaborate. Journal articles Canhoto, A.I., Manika, D., Wainwright, E. & Holder, D.-M. (2025), The impact of technology: how … Continue reading Recent publications #8

November 2025 round-up

November brought shoulder injuries, fractured fingers, and medical appointments galore (fortunately, not for me). But, on a more positive note, the Christmas tree is up. It feels like the older the kids get, the earlier the tree goes up, which is very much the opposite of what I thought would happen! The kiddo and the … Continue reading November 2025 round-up

Why Influencer Marketing Roles Are Rising While Creative Jobs Are Declining

A recent analysis of nearly 180 million global job postings from 2023 to 2025, by Henley Wing Chiu at Bloomberry, reveals an interesting split in labour market trends. Execution-focused, creative jobs are experiencing steep declines. For instance, in the two years covered by this analysis, computer graphic artist roles are down by 33%, writer roles … Continue reading Why Influencer Marketing Roles Are Rising While Creative Jobs Are Declining

The global footprint of generative AI

Recently, I came across the Cartography of Generative AI, a fabulous resource created by the Estampa group. Image source: https://cartography-of-generative-ai.net This resource shows how chatbots and other gen Ai interfaces are part of a dense, intricate and vast global system of physical resources, human labour, data flows, and economic structures.  The right area of graph … Continue reading The global footprint of generative AI

Key points from OECD’s report on Generative AI and SMEs

A new report from the OECD sheds light on how more than 5,000 small and medium-sized enterprises (SMEs) across seven countries (Austria, Canada, Germany, Ireland, Japan, Korea, and the UK) are engaging with generative AI. This is an important report because while SMEs form the backbone of most economies, much of the of the discussion … Continue reading Key points from OECD’s report on Generative AI and SMEs

The Rise of AI-Enhanced Scams — and How to Protect Yourself

I was recently interviewed by the BBC about the use of AI-generated images in scam websites. The story followed reports that a small jeweller was being inundated with calls and emails from customers mistaking her legitimate business (Scarlett Jewellery) for a scam website with a very similar name (Scarlett Jewels). One of the features of … Continue reading The Rise of AI-Enhanced Scams — and How to Protect Yourself

The role of emotions in B2B marketing

We often assume that emotions play little to no role in business-to-business (B2B) relationships. Rather, decisions in a B2B context are deemed to be purely rational, and to follow a complex process with multiple decision makers. Yet, a metanalysis of research on this topic, conducted by Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen and … Continue reading The role of emotions in B2B marketing

LLMs reflect data about how people believe the world to be, not data about how the world is

It is widely acknowledged that answers produced by large language models (LLMs) reproduce the biases that informed how they were trained. For instance, assuming that doctors are male while nurses are female. Though, that bias doesn’t simply reflect the systemic inequality in our society. Rather, it reflects the prevalent stereotypes, that is the type of image commonly … Continue reading LLMs reflect data about how people believe the world to be, not data about how the world is