Podcast recommendations: Why we stockpile(d) toilet paper; Why tracing COVID-19 with an app is tricky; and Why automated recommendations technology is struggling

Today, I would like to share with you three podcast episodes. While discussing issues related to COVID-19, they actually offer great insight about consumer psychology, and about the limitations of technology.   Why we stockpile(d) toilet paper In episode 34 the “It's all just a bunch of BS” podcast, Caroline Roux discusses decision making in … Continue reading Podcast recommendations: Why we stockpile(d) toilet paper; Why tracing COVID-19 with an app is tricky; and Why automated recommendations technology is struggling

[Miscellany] Some reflections from my use of technology

When technology works well, we don't think about it. We take it for granted. But some recent “technology failures” have led me to reflect on its role in my life, and how it impacts on how I see other human beings and the world. So much more than a watch My Apple Watch stopped working. … Continue reading [Miscellany] Some reflections from my use of technology

[Miscellany] ebay podcast, welcoming complaints, and new life stage

ebay: more about b2c than c2c If I say ‘ebay’, what image comes to your mind? A place to offload items that you no longer need, or even that unwanted Christmas gift? Or, perhaps, the opportunity to buy nearly new items that other people outgrew, or fell out of love with?   If, like me, … Continue reading [Miscellany] ebay podcast, welcoming complaints, and new life stage

[Miscellany] Marketing online, confusing adverts and podcast recommendation

Online marketing vs. marketing online Preparing materials for a new semester of teaching, and this blog post from Seth Godin came to mind: Too much going on There is so much going on in this advert... A snack that is meant to be for lunch. A can that fits in a pocket but is meant … Continue reading [Miscellany] Marketing online, confusing adverts and podcast recommendation

[Miscellany] LinkedIn as a research tool, tips for writing non-fiction, and reading at the dinner table

LinkedIn as a research tool and source of insight Much has been written about the value of Twitter, Facebook and review platforms (e.g., Trip Advisor) as sources of insight (for instance, about customers and their habits). Yet, LinkedIn is not usually thought of in the same pool of useful research tools.   LinkedIn can be … Continue reading [Miscellany] LinkedIn as a research tool, tips for writing non-fiction, and reading at the dinner table

Monday Miscellany 29 April 19

What AI is not Given my research interests on the use of AI in customer interfaces, I have been reading several definitions of what AI is and what it can do. So, it was somehow refreshing to read this definition of what AI is not and can’t do. It is from the book The Inevitable, … Continue reading Monday Miscellany 29 April 19

Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’

Future Proof is a podcast hosted by Julie Kollman, who is Chief Research Officer at Kantar Consulting, and Andrew Stephen, who is the L'Oreal Professor of Marketing at Saïd Business School (Oxford University). In the latest episode, the hosts are joined by Kantar’s senior partner, Mark Visser, to look at how the job of a … Continue reading Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’

Are Robots taking too big a byte out of our workforce?

The teen has been working on a school project about the impact of Artificial Intelligence (AI) on jobs. As part of that, she reached out to several experts, and has interviewed three of them. Here is the link to the podcast that she produced, as a result.   Highlights include: 0:15 Statistics on jobs vulnerable to … Continue reading Are Robots taking too big a byte out of our workforce?

Something for your weekend #6: bug business (podcast)

If you have 30 minutes free this weekend, listen to the 'Bug Business' episode of the Start-Up podcast (season 5, episode 6). If has some valuable marketing lessons about introducing a new product / idea. In this case, the new idea is is trying to convince people to eat insects, but the lessons are valuable … Continue reading Something for your weekend #6: bug business (podcast)