Something for your weekend #6: bug business (podcast)

If you have 30 minutes free this weekend, listen to the 'Bug Business' episode of the Start-Up podcast (season 5, episode 6). If has some valuable marketing lessons about introducing a new product / idea. In this case, the new idea is is trying to convince people to eat insects, but the lessons are valuable … Continue reading Something for your weekend #6: bug business (podcast)

Not in front of Alexa, dear

In a recent episode of the “Let's talk about tech – Tech phone-in” podcast, the presenters were debating the extent to which smart voice assistants like Alexa presented a security and privacy threat. Fevzi Turkalp, from GadgetDetective.com, explained: The way that Alexa works (…) is that the smart bit of it is done on the … Continue reading Not in front of Alexa, dear

A great marketing lesson an unlikely place: drug dealing

Sometimes, good (marketing) lessons come from bad places. For instance, the dark web gives us great lessons about branding, reputation and social proof. And here is another one. It is an interview with an ex-drug dealer, Coss Marte, for the Gimlet Media's podcast Start-up. The interview gives us an amazing insight into: Segmentation – There … Continue reading A great marketing lesson an unlikely place: drug dealing

Day in the Life of an Academic #5: a little bit of everything

Got up at 6 am, made myself some coffee, and then sat down to work on a research grant proposal. It is for a small pot of money, only, but it would be great to get it, so that I could do some exploratory work on parents’ views of sharenting. At 7am, the kids woke … Continue reading Day in the Life of an Academic #5: a little bit of everything

Day in the Life of an academic: the sabbatical edit

People keep asking me what I do on my sabbatical, so I thought that it would be fun to do a ‘Day in the Life’ post. This is what I got up to on Wednesday. I wake up about half an hour before my alarm went off, with the sun streaming through the bedroom window. … Continue reading Day in the Life of an academic: the sabbatical edit

Spotted elsewhere: The Trust Engineers

What? A podcast episode from RadioLab about how Facebook’s Protect and Care team (formerly known as the Trust Engineering team) tweak this social network’s interface to make it a more trusted and friendlier environment. Where? Retweeted by ‘New Social Media, New Social Science?’, aka NSMNSS (Twitter feed here). As per NSMNSS’s website, this organisation ‘brings … Continue reading Spotted elsewhere: The Trust Engineers

Follow Friday: ‘Let’s Talk About Tech’ podcast

Today’s recommendation is not a Twitter account; is a podcast. I have recently discovered the ‘Let’s talk about tech’ weekly podcast and it’s been a great addition to my #2013Kms ‘playlist’. It gives a general overview of the key tech-related news of the week, with a light-touch commentary. It is published by BBC Radio 5 … Continue reading Follow Friday: ‘Let’s Talk About Tech’ podcast