Poorly placed advert I spotted this advert on an in-flight magazine, aboard a plane. It was from Turkey's tourist board: Sounds like a great use of old and new technology: the company grabs the customer’s attention with a high impact photo on glossy paper; then, the customer uses their phone to scan the QR … Continue reading [Miscellany] Poorly placed advert, Guardian on Google Home, and reads
What AI is not Given my research interests on the use of AI in customer interfaces, I have been reading several definitions of what AI is and what it can do. So, it was somehow refreshing to read this definition of what AI is not and can’t do. It is from the book The Inevitable, … Continue reading Monday Miscellany 29 April 19
Future Proof is a podcast hosted by Julie Kollman, who is Chief Research Officer at Kantar Consulting, and Andrew Stephen, who is the L'Oreal Professor of Marketing at Saïd Business School (Oxford University). In the latest episode, the hosts are joined by Kantar’s senior partner, Mark Visser, to look at how the job of a … Continue reading Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’
The teen has been working on a school project about the impact of Artificial Intelligence (AI) on jobs. As part of that, she reached out to several experts, and has interviewed three of them. Here is the link to the podcast that she produced, as a result. Highlights include: 0:15 Statistics on jobs vulnerable to … Continue reading Are Robots taking too big a byte out of our workforce?
If you have 30 minutes free this weekend, listen to the 'Bug Business' episode of the Start-Up podcast (season 5, episode 6). If has some valuable marketing lessons about introducing a new product / idea. In this case, the new idea is is trying to convince people to eat insects, but the lessons are valuable … Continue reading Something for your weekend #6: bug business (podcast)
In a recent episode of the “Let's talk about tech – Tech phone-in” podcast, the presenters were debating the extent to which smart voice assistants like Alexa presented a security and privacy threat. Fevzi Turkalp, from GadgetDetective.com, explained: The way that Alexa works (…) is that the smart bit of it is done on the … Continue reading Not in front of Alexa, dear
Sometimes, good (marketing) lessons come from bad places. For instance, the dark web gives us great lessons about branding, reputation and social proof. And here is another one. It is an interview with an ex-drug dealer, Coss Marte, for the Gimlet Media's podcast Start-up. The interview gives us an amazing insight into: Segmentation – There … Continue reading A great marketing lesson an unlikely place: drug dealing