Using Generative AI to Produce and Analysing Qualitative Data (video)

Joss Winn and I delivered a session on “Using Generative AI to Produce and Analysing Qualitative Data”, as part of the SeNSS/ SENSS doctoral training partnership’s Generative AI in research scholar series. In this session, we explored: The role of Generative AI in developing interview questions The potential of Generative AI for conducting interviews Approaches … Continue reading Using Generative AI to Produce and Analysing Qualitative Data (video)

More Purchases but Less Viewing – The Impact of Smart Speakers on the consumption of video on demand

The news that Amazon’s Alexa+ has reached 1 million users inspired me to read a paper that has been on my TBR list for quite some time: “The Voice Of Commerce: How Smart Speakers Reshape Digital Content Consumption And Preferences”. This paper, co-authored by Yoonseock Son, Wonseok Oh and Il Im, and published in the … Continue reading More Purchases but Less Viewing – The Impact of Smart Speakers on the consumption of video on demand

Ten Years of Sharenting: How are the kids doing?

This week marks ten years since I sat on a panel about sharenting - the practice of parents sharing content about their children online - at a blogging event. The panel was hosted by Monika Roozen, then known for her blog Mum on the Brink, and my talk back then focused on how the data and metadata shared by parents … Continue reading Ten Years of Sharenting: How are the kids doing?

New paper: How features, resources and task demands shape digital wellbeing (or why digital technology helps some people some times, but not everybody all of the time)

We know from personal experience that digital technology can shape our wellbeing. On the one hand, it offers speed, convenience, and greater access to services. On the other hand, it can feel cold, confusing, or even overwhelming — especially for people facing challenging life circumstances.  What’s less clear, however, is why the same technology can … Continue reading New paper: How features, resources and task demands shape digital wellbeing (or why digital technology helps some people some times, but not everybody all of the time)

When things go wrong we forgive AI more easily than humans; but empathy saves the day

As AI agents increasingly handle customer service interactions, it's natural to ask: How do users respond when a service failure is caused by an AI agent versus a human one?  A study by Yibo Xie, Zelin Tong, and Zhuorong Wu explored just that. Through a series of experiments, where participants were asked to imagine that … Continue reading When things go wrong we forgive AI more easily than humans; but empathy saves the day

How Purchase Certainty Shapes Our Trust in AI Advice

AI is becoming a common part of online shopping, but are there times when we still prefer human judgement?  Research suggests that the answer depends on both the nature of the product and the customer’s certainty about what they want. Some time ago, I reviewed a paper by Fei Jin and Xiaodan Zhang examining when customers would accept … Continue reading How Purchase Certainty Shapes Our Trust in AI Advice

Chocolates vs phones: When is AI more persuasive than humans?

With growing interest in AI-based service agents, an increasing number of studies are comparing how users perceive interactions with AI versus human agents. Yaqi Chen, Haizhong Wang, Sally Rao Hill and Binglian Li examined user assessment of adverts created by a generative AI agent vs a human one. The details for this paper are: Chen, … Continue reading Chocolates vs phones: When is AI more persuasive than humans?