Consumer education: how can we make salt’s harm visible?

Earlier this month, the British Association of Dermatologists published a press release with the highlights from a survey of Britain’s sun protection habits. The highlights included: 80% don’t apply sunscreen before going out in the sun and then shortly afterwards; 70% fail to reapply sunscreen every two hours as recommended; 35% would only seek shade … Continue reading Consumer education: how can we make salt’s harm visible?

How can we make danger more palpable?

I was clearing my e-mail inbox, and came across this link to a news article on the BBC website. It illustrates a very common marketing trick, but with a twist. The old trick Products have a mixture of tangible and intangible attributes. Tangible attributes can be seen and felt and, thus, offer a good clue … Continue reading How can we make danger more palpable?