Jawbone bows out of fitness wearables market – reasons and lessons

One of the first players in the fitness wearables market, Jawbone, is leaving the market. After struggling with hardware and software problems, and a dwindling market share, the company has bowed out. I wrote an article for The Conversation unpicking the reasons for Jawbone’s failure, and highlighting some lessons to be learned. You can read … Continue reading Jawbone bows out of fitness wearables market – reasons and lessons