September was about the return to routine. We returned to work after the family vacation. The kiddo returned to school after the long summer break, and the teen returned to her student accommodation. We also returned to the gym, after the lockdown. Of course, everything is different this time around. Meetings are taking place online. Face … Continue reading September 2020 round-up
One of the first players in the fitness wearables market, Jawbone, is leaving the market. After struggling with hardware and software problems, and a dwindling market share, the company has bowed out. I wrote an article for The Conversation unpicking the reasons for Jawbone’s failure, and highlighting some lessons to be learned. You can read … Continue reading Jawbone bows out of fitness wearables market – reasons and lessons
I wrote a short piece for The Conversation (a website that disseminates academic research and provides analysis of news by academic researcher on) on the rationale behind Mills & Boon’s move into mobile apps. Mills & Boon, like other book publishers, has been dramatically impacted by digital technology and the associated changes in consumer behaviour, … Continue reading Is a branded mobile app a step too far for book publishers?