One of the first players in the fitness wearables market, Jawbone, is leaving the market. After struggling with hardware and software problems, and a dwindling market share, the company has bowed out. I wrote an article for The Conversation unpicking the reasons for Jawbone’s failure, and highlighting some lessons to be learned. You can read … Continue reading Jawbone bows out of fitness wearables market – reasons and lessons
I wrote a short piece for The Conversation (a website that disseminates academic research and provides analysis of news by academic researcher on) on the rationale behind Mills & Boon’s move into mobile apps. Mills & Boon, like other book publishers, has been dramatically impacted by digital technology and the associated changes in consumer behaviour, … Continue reading Is a branded mobile app a step too far for book publishers?