Early results suggest that UK residents would trust and use NHS contact tracing app

At the time of writing, the UK Government is testing a contact tracing app. Contact tracing apps are seen as key in enabling an easing of lockdown measures, but are effective only if a majority of citizens use it. And that, in turn, could vary with the app’s features.   A team of researchers at … Continue reading Early results suggest that UK residents would trust and use NHS contact tracing app

COVID-19 contact tracing apps, and why marketing needs to join the discussion

The UK government’s strategy to contain the spread of the SARS-Cov-2 virus has, until now, relied on extreme social distancing, via stay-at-home orders (aka lockdown). Such measures aim to slow down the rate of infection (i.e., flatten the curve) to avoid overwhelming the health services, and to allow for treatments and a vaccine to become … Continue reading COVID-19 contact tracing apps, and why marketing needs to join the discussion