At the time of writing, the UK Government is testing a contact tracing app. Contact tracing apps are seen as key in enabling an easing of lockdown measures, but are effective only if a majority of citizens use it. And that, in turn, could vary with the app’s features. A team of researchers at … Continue reading Early results suggest that UK residents would trust and use NHS contact tracing app
The UK government’s strategy to contain the spread of the SARS-Cov-2 virus has, until now, relied on extreme social distancing, via stay-at-home orders (aka lockdown). Such measures aim to slow down the rate of infection (i.e., flatten the curve) to avoid overwhelming the health services, and to allow for treatments and a vaccine to become … Continue reading COVID-19 contact tracing apps, and why marketing needs to join the discussion
Back in 1997, my husband and I missed a flight from Barcelona to Paris because we did not have enough Spanish pesetas* to pay for the taxi from the hotel to the airport. You see, in those days you needed to pay for taxis (and many other things) with actual notes or coins. And to … Continue reading The rise and fall of cash machines
For a customer facing company, there are many potential benefits of developing an app. It can provide valuable customer insight; it offers a vehicle for personalisation; and it can foster loyalty towards your brand, as discussed here. However, with more than 1 million apps available in Apple’s app store, alone, you really need to understand … Continue reading Google research on choice and use of mobile apps
I wrote a short piece for The Conversation (a website that disseminates academic research and provides analysis of news by academic researcher on) on the rationale behind Mills & Boon’s move into mobile apps. Mills & Boon, like other book publishers, has been dramatically impacted by digital technology and the associated changes in consumer behaviour, … Continue reading Is a branded mobile app a step too far for book publishers?