Understanding resistance to contact tracing: data being used for purposes other than those for which they were initially collected, and governments’ use of the data

I came across a paper reporting on a series of surveys of attitudes towards contact tracing, for the purpose of containing the spread of Covid-19, and how it related to concerns over privacy. The paper is entitled “COVID-19 Contact Tracing and Privacy: Studying Opinion and Preferences”, and it was co-authored by Lucy Simko, Ryan Calo, Franziska … Continue reading Understanding resistance to contact tracing: data being used for purposes other than those for which they were initially collected, and governments’ use of the data

COVID-19 contact tracing apps, and why marketing needs to join the discussion

The UK government’s strategy to contain the spread of the SARS-Cov-2 virus has, until now, relied on extreme social distancing, via stay-at-home orders (aka lockdown). Such measures aim to slow down the rate of infection (i.e., flatten the curve) to avoid overwhelming the health services, and to allow for treatments and a vaccine to become … Continue reading COVID-19 contact tracing apps, and why marketing needs to join the discussion