I secured a small grant to investigate UK residents’ perceptions of contact tracing apps. I am just waiting for ethical approval, before I can start collecting data via interviews and, after that, a survey. In the meantime, I am checking the latest published research on related topics. Based on my previous work, I know … Continue reading Can the health locus of control help us understand who will download and use contact tracing apps?
Yesterday, I joined a webinar to share my colleague Liyuan Wei and I are supporting a boutique hotel to adapt to the challenges presented by COVID-19. The owner of the hotel very kindly joined us, too, to share his perspective – why he reached out to us, what he is getting from this collaboration, … Continue reading Adapting to the new normal – Webinar
I am due to teach an MBA module in June and a PhD workshop in August, both online. Then, from September, I have undergraduate teaching, which is supposed to be delivered face-to-face, with an online layer for those that can’t be on campus, and ready to continue 100% online in the case of another lockdown … Continue reading Challenges of working and studying from home – lessons from China
At the time of writing, the UK Government is testing a contact tracing app. Contact tracing apps are seen as key in enabling an easing of lockdown measures, but are effective only if a majority of citizens use it. And that, in turn, could vary with the app’s features. A team of researchers at … Continue reading Early results suggest that UK residents would trust and use NHS contact tracing app
The UK government’s strategy to contain the spread of the SARS-Cov-2 virus has, until now, relied on extreme social distancing, via stay-at-home orders (aka lockdown). Such measures aim to slow down the rate of infection (i.e., flatten the curve) to avoid overwhelming the health services, and to allow for treatments and a vaccine to become … Continue reading COVID-19 contact tracing apps, and why marketing needs to join the discussion
To be honest, I was a little bit nervous about doing my monthly review. On the one hand, I really wasn’t looking forward to re-read daily-entry after daily-entry about being in lockdown, like when I was wondering how to do an Easter egg hunt in the flat. On the other hand, I felt that whatever … Continue reading April 2020 round-up
The Covid-19 crisis is showing us the limitations of many things that we took for granted. Medicine’s ability to cure, for instance. For the time being, there is no cure for Covid19 – the best thing that the fantastic health professionals can do for us is support our bodies, while they fight the virus’s infection. Or, the … Continue reading Covid19, the limitations of machine learning, and the importance of data