Artificial intelligence (AI) is revolutionizing customer interface through chatbots, voice assistants, and other conversational agents. As these technologies become more human-like in how they respond to our queries, even adapting to specific speaking styles, it becomes even more important to understand consumer perceptions and responses to these interactions. I want to share with your three papers … Continue reading Leveraging AI in Customer Interfaces: Insights from Consumer Perception Research
Tag: Sebastian Molinillo
Video: Digitalisation of SMEs
When I was at Oxford Brookes University, I worked on a project about the digitalisation of small and medium businesses (SMEs). We looked at how these businesses were using digital technologies, and which factors supported the successful adoption and depletion of these technologies. This was a project developed with Drs. Sarah Quinton, Rebecca Pera, … Continue reading Video: Digitalisation of SMEs
Report: Digitalisation of SMEs
I have mentioned, several times, here in the blog, a project that I have been working on, with Drs. Sarah Quinton, Rebecca Pera, Tribikram Budhathoki and Sebastian Molinillo. The project looks at the preparedness levels of small and medium enterprises (SMEs) for the digital economy. Among other initiatives, the study included a survey, which ran in four different … Continue reading Report: Digitalisation of SMEs
December 2014 and January 2015 round-up
At the end of December, I was travelling and had limited access to the Internet. So, I decided not to write my usual monthly 'round up' post. Nonetheless, I still took the time to reflect on how the month had gone; and, afterwards, on how 2014 had gone, and I was stricken by the difference. … Continue reading December 2014 and January 2015 round-up
Ana Canhoto 