The website Mashable reported the case of a woman, Anna, who lost her son in a car accident - the twist being that police contacted Anna to let her know about the accident via Facebook. The article is available here. It is true that social media can be used very effectively in emergencies - for instance, … Continue reading Police informs woman of son’s death via Facebok
Tag: Social Media
Social media as a source of competitive intelligence
There is an old Chinese saying that goes something like this ‘Know yourself, know the competition, and get it right almost every time’. The good news is that social media has brought with it many opportunities to anticipate competitors’ likely moves. This post discusses a few. Competitive Analysis The first step in competitive analysis is … Continue reading Social media as a source of competitive intelligence
Brand management during economic recession
This is a presentation I did at Oxford Brookes University, some time ago. It highlights how marketers' priorities have been shaped by changes in consumer behaviour and expectations, and by the economic recession. In this age of choice and value conscious consumers, digital is seen as the panacea: the way to demonstrate relevance and value … Continue reading Brand management during economic recession
Research request: incentive to lie on Facebook
I wonder if you can help me. I am working on a piece of research about the quality of Facebook data for marketers. One of the parameters considered is whether there is an incentive for users to provide false information on Facebook - regarding who you are or what you do. I don't mean the … Continue reading Research request: incentive to lie on Facebook
Crime and Social Media
The BBC news website revealed that the number of reported crimes involving social media - and subsequent prosecutions - has increased dramatically in the last 4 years. As shown in the table below, not only have the number of offences raised 783%, but the proportion of convictions has increased significantly, as well: 2008 2012 Increase … Continue reading Crime and Social Media
Big data – What every marketer needs to know
Here is a first for me: while I do share my presentations here on the blog, I usually upload the slide set after the events, only. This time, though, I am doing it the other way around. Below is the slide set for a presentation that I am doing at the Oxford Brookes University … Continue reading Big data – What every marketer needs to know
You say potato – or the project that nearly wasn’t
I recently presented to colleagues the findings from a study that I have been working on, looking at segmentation and social media. Data collection took place in the summer and autumn of 2011 and we interviewed 28 senior managers. By all accounts, this was a really good number of interviews and the findings were most … Continue reading You say potato – or the project that nearly wasn’t
The state of segmentation and customer engagement research
What does digital mean for the development of target market strategy, segmentation and customer engagement? That’s what several academics discussed today at a workshop combining the interest of two of the Academy of Marketing’s Special Interest Groups (SIGs): the Market Segmentation and Target Market Strategy SIG and the newly formed SIG in Customer Relationship Management … Continue reading The state of segmentation and customer engagement research
A sad story of social networking
On 25 March 2010, a 15-year-old schoolboy was murdered in a busy London railway station. It was a brutal attack, played out in public, in broad daylight. Now that the trials have taken place, leading on twenty teenagers being charged with murder, details are starting to emerge about the days and hours leading up to … Continue reading A sad story of social networking
Emerging applications of social media in customer management
This week takes place the International Colloquium on Relationship Marketing (ICRM 2012), now in its 12th edition. Moira Clark, Paul Fennemore and I have a paper at this colloquium. It reports on our investigation of organisation’s emergent use of social media in customer management. We conducted 28 interviews with senior marketing executives in a broad range … Continue reading Emerging applications of social media in customer management
Ana Canhoto 