If you are managing a brand’s social media presence, you probably came across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’. But does it work? According to a series of studies, conducted by Simon Hudson, Li Huang, Martin S. Roth and Thomas J. Madden, with social … Continue reading On social media, be human and be active
Tag: Stemettes
Instagram switching to relevance algorithm – what it means for you
Instagram announced that it is changing the way it presents content in our feeds from reverse chronological order to ‘presumed relevance’. According to the company’s press release: The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and … Continue reading Instagram switching to relevance algorithm – what it means for you
Ana Canhoto 