Marketing short-stories – a collection and podcast series

Early in 2020, Finola Kerrigan and Stephen Brown guest-edited a special issue of the Marketing Theory journal composed of short-stories about marketing scholarship. The call for papers had invited marketing scholars to “take their research and turn it into (1) a compelling work of short fiction, (2) a work that is more captivating than an orthodox … Continue reading Marketing short-stories – a collection and podcast series

Notes from CUSPE’s Policy Writing workshop with Dr Andrew Kaye

These are my notes from the Policy Writing workshop with Dr Andrew Kaye, and organised by the Cambridge University Science and Policy Exchange (CUSPE). Like most things nowadays, the workshop took place online (which was great for me, as I wouldn’t have been able to attend it, otherwise), and a recording is available online. Kay … Continue reading Notes from CUSPE’s Policy Writing workshop with Dr Andrew Kaye

[Miscellany] Gender bias‬‬‬; lack of imagination in algorithms’ design; wanted Professor of Foresight

Possible gender discrimination in Apple Card Did you read about that story, that went viral on Twitter, about Apple credit cards offering a much higher credit limit to men than women, even when the latter have demonstrably the same or even better financial situations? [If not, read this or this] The person who posted … Continue reading [Miscellany] Gender bias‬‬‬; lack of imagination in algorithms’ design; wanted Professor of Foresight

[Miscellany] Science communication: animated videos

Animated videos can extend your work’s reach I have been helping some colleagues think through how they communicate their work, beyond the traditional (and, frankly, restrictive) means of journal papers and academic conferences. I use my 6 steps guide to take them from creating an online but static online presence, to using the medium for … Continue reading [Miscellany] Science communication: animated videos

[Miscellany] Science communication, writing as craft, and why new stuff makes us (un)happy

Science communication I love this quote, that I read in the book “Communicating your research with social media” (page 40), recently: 2. Writing: Genius vs craft Sometimes, it is easy to feel disheartened about this “business” of writing. It seems to come so easily to others. So… effortlessly. Take famous writers, like Jane Austen, … Continue reading [Miscellany] Science communication, writing as craft, and why new stuff makes us (un)happy

[Miscellany] Poorly placed advert, Guardian on Google Home, and reads

Poorly placed advert I spotted this advert on an in-flight magazine, aboard a plane. It was from Turkey's tourist board: Sounds like a great use of old and new technology: the company grabs the customer’s attention with a high impact photo on glossy paper; then, the customer uses their phone to scan the QR … Continue reading [Miscellany] Poorly placed advert, Guardian on Google Home, and reads