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Ana Canhoto

Researching, writing, teaching and learning about marketing in everyday life

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Tag: Public engagement

[Miscellany] Gender bias‬‬‬; lack of imagination in algorithms’ design; wanted Professor of Foresight

Possible gender discrimination in Apple Card Did you read about that story, that went viral on Twitter, about Apple credit cards offering a much higher credit limit to men than women, even when the latter have demonstrably the same or even better financial situations? [If not, read this or this]   The person who posted … Continue reading [Miscellany] Gender bias‬‬‬; lack of imagination in algorithms’ design; wanted Professor of Foresight

Posted on November 11, 2019November 11, 2019 by anacanhotoPosted in PersonalTagged @BoE_Research, Algorithmic decision making, Autonomous vehicles, Bank of England, Futurology, H G Wells, Professor of Foresight, Public engagement, Science communication, Self driving vehicles, The Time Machine, Uber, Wired. 4 Comments

[Miscellany] Science communication: animated videos

Animated videos can extend your work’s reach I have been helping some colleagues think through how they communicate their work, beyond the traditional (and, frankly, restrictive) means of journal papers and academic conferences. I use my 6 steps guide to take them from creating an online but static online presence, to using the medium for … Continue reading [Miscellany] Science communication: animated videos

Posted on October 28, 2019October 27, 2019 by anacanhotoPosted in Academic writingTagged Adobe animate, Animated videos, Public engagement, Rawshorts, Research dissemination, Science communication, SimpleShow. Leave a comment

Book review: Communicating your research with social media

This is a fantastic book, full of practical advice for those wanting to know more about whether and how to use different types of social media platforms for their research. The book was written by a team with hands-on experience of communications and media production, including managing the social media presence of popular academic blogs. … Continue reading Book review: Communicating your research with social media

Posted on July 11, 2019July 4, 2019 by anacanhotoPosted in Academic writingTagged Book review, Communicating your research with social media, podcasting, Public engagement, Social media for researchers. Leave a comment

[Miscellany] Science communication, writing as craft, and why new stuff makes us (un)happy

Science communication I love this quote, that I read in the book “Communicating your research with social media” (page 40), recently:   2. Writing: Genius vs craft Sometimes, it is easy to feel disheartened about this “business” of writing. It seems to come so easily to others. So… effortlessly. Take famous writers, like Jane Austen, … Continue reading [Miscellany] Science communication, writing as craft, and why new stuff makes us (un)happy

Posted on June 3, 2019June 2, 2019 by anacanhotoPosted in PersonalTagged AcWri, BBC, Diderot effect, Jane Austen, Mark Walport, Public engagement, Science communication, Writing. 1 Comment

[Miscellany] Poorly placed advert, Guardian on Google Home, and reads

Poorly placed advert I spotted this advert on an in-flight magazine, aboard a plane. It was from Turkey's tourist board:   Sounds like a great use of old and new technology: the company grabs the customer’s attention with a high impact photo on glossy paper; then, the customer uses their phone to scan the QR … Continue reading [Miscellany] Poorly placed advert, Guardian on Google Home, and reads

Posted on May 13, 2019May 12, 2019 by anacanhotoPosted in PersonalTagged advertising, Google Home, Guardian, Guardian Briefing, Monday Miscellany, Niraj Dawar, Podcast, Public engagement, QR code, Readings, Smart speaker, Turkey. 1 Comment

Recent Posts

  • Miscellany: Covid-19 vaccines – intentions, celebrities, and marketing strategy insights
  • Artificial Intelligence Committee report – Roadmap for the UK
  • Friends and cookies – How we let our guard down, when interacting with technology
  • Blogging as an academic – what not to do
  • Channel 4’s “Deepfake Queen” video – Good idea, bad timing

Top Posts & Pages

  • Miscellany: Covid-19 vaccines – intentions, celebrities, and marketing strategy insights
  • Chinese Whispers Online
  • Smartphone manufacturing costs vs retail prices
  • Book review “Deep Work” by Cal Newport
  • Your Facebook data
  • Book review: “Finish – Give yourself the gift of done” by Jon Acuff
  • Smart speakers – consumer behaviour, industry structure, and implications for marketing
  • Apple Watch Series 4 will appeal to older customers; and that is a great marketing move
  • A sad story of social networking
  • Crib sheet for campaign planning

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