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Ana Canhoto

Researching, writing, teaching and learning about marketing in everyday life

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Tag: Public engagement

Marketing short-stories – a collection and podcast series

Early in 2020, Finola Kerrigan and Stephen Brown guest-edited a special issue of the Marketing Theory journal composed of short-stories about marketing scholarship.  The call for papers had invited marketing scholars to “take their research and turn it into (1) a compelling work of short fiction, (2) a work that is more captivating than an orthodox … Continue reading Marketing short-stories – a collection and podcast series

Posted on February 10, 2023 by anacanhotoPosted in Academic writingTagged Algorithmic decision making, Finola Kerrigan, Jack Coffin, marketing theory, Mike Molesworth, Podcast, Public engagement, Stephen Brown, Tell me a story. Leave a comment

Greenelit Horizon 2020 presentation: “Using social media to raise your research profile”

I have been invited to join a one-day workshop aiming to help researchers in an Horizon 2020 project to raise their profile and improve the reach of their work. I am sharing my tips on using social media for that purpose.  Here is my slide deck: https://www.slideshare.net/acanhoto/greenlit-webinar-canhoto Long time readers of this blog know that … Continue reading Greenelit Horizon 2020 presentation: “Using social media to raise your research profile”

Posted on January 24, 2022January 24, 2022 by anacanhotoPosted in Academic writingTagged Greenlit, Horizon 2020, Public engagement, Science communication, Social Media, Social media for researchers. 1 Comment

Notes from CUSPE’s Policy Writing workshop with Dr Andrew Kaye

These are my notes from the Policy Writing workshop with Dr Andrew Kaye, and organised by the Cambridge University Science and Policy Exchange (CUSPE). Like most things nowadays, the workshop took place online (which was great for me, as I wouldn’t have been able to attend it, otherwise), and a recording is available online. Kay … Continue reading Notes from CUSPE’s Policy Writing workshop with Dr Andrew Kaye

Posted on March 29, 2021 by anacanhotoPosted in Academic writingTagged Andrew Kaye, CUSPE, Policy Writing workshop, Public engagement, Science communication. 1 Comment

[Miscellany] Gender bias‬‬‬; lack of imagination in algorithms’ design; wanted Professor of Foresight

Possible gender discrimination in Apple Card Did you read about that story, that went viral on Twitter, about Apple credit cards offering a much higher credit limit to men than women, even when the latter have demonstrably the same or even better financial situations? [If not, read this or this]   The person who posted … Continue reading [Miscellany] Gender bias‬‬‬; lack of imagination in algorithms’ design; wanted Professor of Foresight

Posted on November 11, 2019November 11, 2019 by anacanhotoPosted in PersonalTagged @BoE_Research, Algorithmic decision making, Autonomous vehicles, Bank of England, Futurology, H G Wells, Professor of Foresight, Public engagement, Science communication, Self driving vehicles, The Time Machine, Uber, Wired. 5 Comments

[Miscellany] Science communication: animated videos

Animated videos can extend your work’s reach I have been helping some colleagues think through how they communicate their work, beyond the traditional (and, frankly, restrictive) means of journal papers and academic conferences. I use my 6 steps guide to take them from creating an online but static online presence, to using the medium for … Continue reading [Miscellany] Science communication: animated videos

Posted on October 28, 2019October 27, 2019 by anacanhotoPosted in Academic writingTagged Adobe animate, Animated videos, Public engagement, Rawshorts, Research dissemination, Science communication, SimpleShow. 1 Comment

Book review: Communicating your research with social media

This is a fantastic book, full of practical advice for those wanting to know more about whether and how to use different types of social media platforms for their research. The book was written by a team with hands-on experience of communications and media production, including managing the social media presence of popular academic blogs. … Continue reading Book review: Communicating your research with social media

Posted on July 11, 2019July 4, 2019 by anacanhotoPosted in Academic writingTagged Book review, Communicating your research with social media, podcasting, Public engagement, Social media for researchers. Leave a comment

[Miscellany] Science communication, writing as craft, and why new stuff makes us (un)happy

Science communication I love this quote, that I read in the book “Communicating your research with social media” (page 40), recently:   2. Writing: Genius vs craft Sometimes, it is easy to feel disheartened about this “business” of writing. It seems to come so easily to others. So… effortlessly. Take famous writers, like Jane Austen, … Continue reading [Miscellany] Science communication, writing as craft, and why new stuff makes us (un)happy

Posted on June 3, 2019June 2, 2019 by anacanhotoPosted in PersonalTagged AcWri, BBC, Diderot effect, Jane Austen, Mark Walport, Public engagement, Science communication, Writing. 1 Comment

[Miscellany] Poorly placed advert, Guardian on Google Home, and reads

Poorly placed advert I spotted this advert on an in-flight magazine, aboard a plane. It was from Turkey's tourist board:   Sounds like a great use of old and new technology: the company grabs the customer’s attention with a high impact photo on glossy paper; then, the customer uses their phone to scan the QR … Continue reading [Miscellany] Poorly placed advert, Guardian on Google Home, and reads

Posted on May 13, 2019May 12, 2019 by anacanhotoPosted in PersonalTagged advertising, Google Home, Guardian, Guardian Briefing, Monday Miscellany, Niraj Dawar, Podcast, Public engagement, QR code, Readings, Smart speaker, Turkey. 1 Comment

Recent Posts

  • It’s not because a dataset is big that it will be good. And it is not because we used a sophisticated algorithm that the decision will be fine
  • Moving fast, without breaking things – leveraging big data in incumbent organisations
  • The exasperating lack of progress on women’s and girls’ digital rights
  • February 2023 round-up
  • Assessing the risk of misuse of language models for disinformation campaigns

Top Posts & Pages

  • Smartphone manufacturing costs vs retail prices
  • This blog is 13 – Spotlight on McCarthy and Boger’s “The open academic” paper
  • Some thoughts on Artificial Intelligence, and what it means for marketing
  • Not so fast – Learning about audience engagement at a speed awareness course
  • [New Publication] Approaches to emotion and sentiment analysis
  • Using Snapchat as an academic
  • April 2022 round-up
  • Unpacking perceived risk in the purchase of services
  • Social media marketing vs User generated content vs Electronic word of mouth - Crib sheet
  • Studying sentiment on Twitter is... complicated

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