The second month of my sabbatical was dominated by my trip to the University of Malta, in my second year as Visiting Professor in Digital Marketing. Activities included research seminars, corporate education, some teaching and numerous meetings. Arguably, I went to Malta to share what I know about digital marketing, but I always learn a lot, too. For instance, I learned about marketing in small and medium enterprises (SMEs), and that inspired the Digitalisation in SMEs project that I have been talking about here on the blog. This year, I paid particular attention to the social dynamics in such a small island (population of around 430k), and I am feeling inspired to do some work into offline vs. online communities – this idea is still in embryonic stage, but I will keep you posted.
On a different note, I am still taking a picture at 5pm every day. This is an overview of my February:
And, now for this month’s highlights.
I presented the preliminary findings of the Digitalisation in SMEs project, at the University of Malta. I hesitated about doing this presentation as the findings are still emergent, but doing so really helped me develop my thinking about this project. Plus, it was very fitting that the first presentation about this study should take place in the very placed that inspired it.
This was a month of tidying up, as far as #AcWri is concerned. I did some revisions to a paper, and finished and submitted another one. As I had decided by the end of last year, every time I submit a paper to a journal, I add something to the related entry on Wikipedia – and, true to my promised, I edited the entry on ‘service networks’.
Very excitedly, a book I have been working on with my former colleagues Bang Nguyen and Lyndon Simkin, on the Dark Side of Customer Relationship Management, has now entered production stage, and should be in the bookshelves soon. Stay tuned 🙂
I did a bit of teaching in Malta, about Digital Marketing, and will be uploading some materials into SlideShare, soon.
I am very keen to use the sabbatical for professional development. This month I learned about Google Analytics, which I found really interesting – I really want to build on this and learn more about online metrics.
What were February’s highlights for you?