How digital technology changed marketing and the role of marketers

I am writing this blog post while on my way to the Academy of Marketing’s conference, where I am joining a workshop looking at how Artificial Intelligence is impacting on marketing as a discipline – both the study and the practice of it. Because of this, lately, I have been thinking about a study that … Continue reading How digital technology changed marketing and the role of marketers

New book: The Dark Side of CRM

I just received my copy of the book 'The Dark Side of CRM - Customers, relationships and management', which I co-edited with Bang Nguyen and Lyndon Simkin and can be ordered here. The book tackles the duplicitous practices and undesirable behaviours that affect the relationships between firms and customers. Building relationships with customers enables a firm to learn … Continue reading New book: The Dark Side of CRM

If digital were a game, the result at half time would be marketing 1:marketers 0

Last week, one of the articles shared on my Twitter timeline claimed that digital technology heralds the dawn of a new golden age for marketing. The article, which was published in McKinsey Quarterly and can be accessed here, states that: “CEOs are looking to their CMOs more than ever, because they need top-line growth and … Continue reading If digital were a game, the result at half time would be marketing 1:marketers 0

February 2015 round-up

The second month of my sabbatical was dominated by my trip to the University of Malta, in my second year as Visiting Professor in Digital Marketing. Activities included research seminars, corporate education, some teaching and numerous meetings. Arguably, I went to Malta to share what I know about digital marketing, but I always learn a … Continue reading February 2015 round-up