This month felt very much like a Mad Hatter tea party, with quite a bit of nonsense, and weirdness, and twists and turns. At least there was a lot of tea. And cake.
These are my highlights for the month that was. Tell me yours, in the comments below.
Researching
I worked on a panel proposal about digital identities, and the insight revealed by the accumulating little nuggets of social media data. And I have been working on a proposal for a grant to look at the management of children’s online identities (given the huge revealing power of social media data).
Writing
This month I had quite a lot of work moving into production stage and, as a result, a lot of ‘answering queries’ and of signing forms giving away my rights (how come clever people do this?). So, soon, I should be able to share with you links to:
- a paper on co-creation to appear in the Industrial Marketing Management journal;
- one on customer relationship management to appear in the Journal of Strategic Marketing
- and one on the use of simulations in teaching to appear on the Journal of Marketing Education.
I also had good news about a paper on wearable technology surviving the first stage of reviews. And, I had a paper on algorithmic decision making accepted for a conference (though another one was rejected – swings and roundabouts, I guess).
Finally, there was a lot of paper reviewing, as I had to make decisions regarding which papers to accept and which ones to reject, for the Academy of Marketing conference’s track on Services Marketing and Customer Relationship Management.
Teaching
Teaching wise, I continue to teach a module on Digital Marketing Communications… and to have a stress attack every time the Internet does not work, and I can not show a video I was really keen to share with the class.
And I had to read and comment on several dissertations, and to mark marketing plans for launch of a super food product.
Learning
While I was in Malta, I learned a lot about the Internet of Things, including how it is being used in the insurance sector.
And by reviewing Kemi’s book, I learned about employee engagement for social media.
What were March’s highlights for you?
Ana Canhoto 