Designing hands-on learning activities for marketers

A little known fact about me is that, back in 2007, I was in involved in the design and development of the Google Online Marketing Challenge (GOMC). The GOMC is a group-based, hands-on learning activity, where students develop and implement an online marketing plan for a small to medium sized company. It is now in … Continue reading Designing hands-on learning activities for marketers

March 2016 round-up

This month felt very much like a Mad Hatter tea party, with quite a bit of nonsense, and weirdness, and twists and turns. At least there was a lot of tea. And cake. These are my highlights for the month that was. Tell me yours, in the comments below.   Researching I worked on a … Continue reading March 2016 round-up