This week, Ms Yekemi Otaru joined my Services Marketing class to talk about how she combats the pricing and competitive pressures faced by her marketing agency. Yekemi is an entrepreneur and owner of Doqaru Limited. She is also a B2B Sales & Marketing Strategist, and a Bestselling Author about social media in the business to … Continue reading Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist
Tag: Yekemi Otaru
March 2021 round-up
The days are definitely brighter and warmer, now that we are in March. And we even had a couple of really warm days, which came just in time for us to enjoy the easing of the 3rd lockdown, in England. Life certainly feels easier, and more pleasant than a few months ago. We have been … Continue reading March 2021 round-up
Video of LinkedIn Live “The Value of Customer Feedback”
Yesterday, I joined the entrepreneur (and a former student of mine!), Yekemi Otaru, for a LinkedIn Live show, to talk about the importance of Customer Feedback, and how to collect it. I really enjoyed chatting with Kemi. We covered a lot of ground on various aspects related to the importance of customer feedback for insight, … Continue reading Video of LinkedIn Live “The Value of Customer Feedback”
Join me this Thu, Mar 25th, 12 noon (UK), for a LinkedIn Live show on “The Value of Customer Feedback for Brands
This Thursday, March 25th, I am joining Yekemi Otaru for a LinkeIn Live show to explore “The Value of Customer Feedback for Brands”. We will discuss issues such as: How businesses can obtain, and use, customer feedback to drive better customer relationships Different ways of getting customer feedback, and the pitfalls and benefits of each … Continue reading Join me this Thu, Mar 25th, 12 noon (UK), for a LinkedIn Live show on “The Value of Customer Feedback for Brands
March 2016 round-up
This month felt very much like a Mad Hatter tea party, with quite a bit of nonsense, and weirdness, and twists and turns. At least there was a lot of tea. And cake. These are my highlights for the month that was. Tell me yours, in the comments below. Researching I worked on a … Continue reading March 2016 round-up
Book review: The Smart Sceptic’s Guide to Social Media in Organisations
In January, I received a copy of the book "The Smart Sceptic's Guide to Social Media in Organisations", authored by my former student* Yekemi Otaru. I was very happy to see that she had published a book, building on her many years of experience and her MBA dissertation - and I wasn't disappointed. Here is my … Continue reading Book review: The Smart Sceptic’s Guide to Social Media in Organisations
February 2016 round-up
I am writing this post from Malta, where I am visiting as part of my post as Chair in Digital Marketing. It is the perfect ending to what was a very convoluted month, in the sense that it is bringing my mind back to research and, in particular, the impact of digitalisation on marketing. I … Continue reading February 2016 round-up
Ana Canhoto 