March 2016 round-up

This month felt very much like a Mad Hatter tea party, with quite a bit of nonsense, and weirdness, and twists and turns. At least there was a lot of tea. And cake. These are my highlights for the month that was. Tell me yours, in the comments below.   Researching I worked on a … Continue reading March 2016 round-up

Book review: The Smart Sceptic’s Guide to Social Media in Organisations

In January, I received a copy of the book "The Smart Sceptic's Guide to Social Media in Organisations", authored by my former student* Yekemi Otaru. I was very  happy to see that she had published a book, building on her many years of experience and her MBA dissertation - and I wasn't disappointed. Here is my … Continue reading Book review: The Smart Sceptic’s Guide to Social Media in Organisations

February 2016 round-up

I am writing this post from Malta, where I am visiting as part of my post as Chair in Digital Marketing. It is the perfect ending to what was a very convoluted month, in the sense that it is bringing my mind back to research and, in particular, the impact of digitalisation on marketing. I … Continue reading February 2016 round-up