An emoji lost in translation

Earlier this week, I punctuated a message for a colleague with the emoji below: I wanted to express my frustration at a certain situation, by adding an emoji that, in my view, had a certain physical resemblance to me. However, something happened between me (the information source) and my colleague (the destination) such that when … Continue reading An emoji lost in translation

Recent publications #4

For the past three Octobers I have published a post offering an overview of my academic publications in the intervening 12 months. I suppose that when you do something in a particular way, at a specific time of the year, several years in a row, it is kind of a tradition. Thus, to keep with … Continue reading Recent publications #4

The consumers’ role in the current UK supply problems

The UK is currently experiencing various supply chain problems, resulting in fuel shortages, bare supermarket shelves, reduced options in restaurants, and warnings of disruption for Christmas retail, amid many other problems. The Institute for Government, a think tank focused on improving efficiency in government and public service, produced a really helpful explainer of the reasons behind the current supply chain … Continue reading The consumers’ role in the current UK supply problems

September 2021 round-up

I heard on a podcast, at the start of the month, that “September is the new January”, with its inherent sense of fresh start. That’s certainly the case for me, with the kids going back to school / university and a new term starting for me. The “fresh start” was also evident in the return … Continue reading September 2021 round-up

Qualitative data analysis in marketing

Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing